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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Zoom Winged Fluke 5" Champagne Pepper Pearl

    ZOOM

    Zoom Winged Fluke 5" Champagne Pepper Pearl

    $7.99

    The Zoom Winged Fluke combines a lifelike swimming motion with wing-like appendages that slow the fall, making it ideal for forward-facing sonar techniques. This design lets you fish it effectively in the middle of the water column as a hover-strolling...

  • Zoom Shimmer Shad 3" Bass Candy

    ZOOM

    Zoom Shimmer Shad 3" Bass Candy

    $4.49

    Introducing the Zoom Shimmer Shad, a game-changing soft plastic bait that illuminates the traditional shad profile with unparalleled performance across diverse fishing scenarios! Crafted from durable soft plastic material, the Shimmer Shad stands strong...

  • Zoom Winged Fluke 5" Electric Shad

    ZOOM

    Zoom Winged Fluke 5" Electric Shad

    $7.99

    The all-new Zoom 5 Inch Winged Fluke offers a modern twist on the classic Zoom Super Fluke, a design anglers have favored for decades! It's constructed from an ultra-durable yet supple soft plastic material with neutral buoyancy, giving it a voracious...

  • Zoom Shimmer Shad 3" Clear Lake Hitch

    ZOOM

    Zoom Shimmer Shad 3" Clear Lake Hitch

    $4.49

    Introducing the Zoom Shimmer Shad, a game-changing soft plastic bait that illuminates the traditional shad profile with unparalleled performance across diverse fishing scenarios! Crafted from durable soft plastic material, the Shimmer Shad stands strong...

  • Zoom Shimmer Shad 3" Tennessee Shad

    ZOOM

    Zoom Shimmer Shad 3" Tennessee Shad

    $4.49

    Introducing the Zoom Shimmer Shad, a game-changing soft plastic bait that illuminates the traditional shad profile with unparalleled performance across diverse fishing scenarios! Crafted from durable soft plastic material, the Shimmer Shad stands strong...

  • Zoom Shimmer Shad 3" Smallmouth Magic

    ZOOM

    Zoom Shimmer Shad 3" Smallmouth Magic

    $4.49

    Introducing the Zoom Shimmer Shad, a game-changing soft plastic bait that illuminates the traditional shad profile with unparalleled performance across diverse fishing scenarios! Crafted from durable soft plastic material, the Shimmer Shad stands strong...

  • Zoom Magnum UV Speed Craw 4.25" Green Pumpkin Blue

    ZOOM

    Zoom Magnum UV Speed Craw 4.25" Green Pumpkin Blue

    $5.79

    The Zoom Magnum UV Speed Craw was created to fulfill customer demands and Zoom Pro Staff alike. With over 20% larger proportions than its predecessor, the Zoom Magnum Ultra Vibe Speed Craw features small side legs and two oversized front claws that...

  • Strike King Evader 90 Pro Bone

    STRIKE KING

    Strike King Evader 90 Pro Bone

    $13.99

    The Strike King Evader are small topwater lures with enormous potential! The hard baits deliver long casts and fast dives, making them perfect for targeting bass in tough-to-reach spots. A wide, erratic wobble mimics a fleeing baitfish, drawing...

  • Strike King Evader 90 Prism

    STRIKE KING

    Strike King Evader 90 Prism

    $13.99

    The Strike King Evader are small topwater lures with enormous potential! The hard baits deliver long casts and fast dives, making them perfect for targeting bass in tough-to-reach spots. A wide, erratic wobble mimics a fleeing baitfish, drawing...

  • Rapala PXR Mavrick 110 Deep Jerkbait 4 3/8" Pro Blue

    RAPALA

    Rapala PXR Mavrick 110 Deep Jerkbait 4 3/8" Pro Blue

    $14.99

    The Rapala PXR Mavrik 110 Deep Jerkbait stands out among Rapala jerkbaits for its unmatched casting distance and lifelike presentation. Outfitted with a tungsten long-cast system, it delivers precision casts that keep your lure in the strike zone longer...

  • Strike King Evader 70 Strobe Shad

    STRIKE KING

    Strike King Evader 70 Strobe Shad

    $13.99

    The Strike King Evader are small topwater lures with enormous potential! The hard baits deliver long casts and fast dives, making them perfect for targeting bass in tough-to-reach spots. A wide, erratic wobble mimics a fleeing baitfish, drawing...

  • Strike King Evader 70 Chartreuse Shad

    STRIKE KING

    Strike King Evader 70 Chartreuse Shad

    $13.99

    The Strike King Evader are small topwater lures with enormous potential! The hard baits deliver long casts and fast dives, making them perfect for targeting bass in tough-to-reach spots. A wide, erratic wobble mimics a fleeing baitfish, drawing...

  • Rapala X-Rap 4" Snow Storm

    RAPALA

    Rapala X-Rap 4" Snow Storm

    $11.49

    Rapala X-Raps are the dream lures of the 21st century. This is where technical innovation meets Rapala fishing smarts to create a lure like nothing that has hit the water before. Rapala X-Raps feature a premium finish that includes prominent scales and...

  • Megabass Vision Oneten Jerkbait 4 1/3" AKA Tora

    MEGABASS

    Megabass Vision Oneten Jerkbait 4 1/3" AKA Tora

    $24.99

    The Megabass Vision Oneten Jerkbait is a favorite jerkbait among professional and amateur anglers, for good reasons. The Oneten is exceptionally easy to cast for long distances, made possible by its patented tungsten Multi-Way Moving Balancer System...

  • Rapala X-Rap 4" Hot Blue Frost

    RAPALA

    Rapala X-Rap 4" Hot Blue Frost

    $11.49

    Rapala X-Raps are the dream lures of the 21st century. This is where technical innovation meets Rapala fishing smarts to create a lure like nothing that has hit the water before. Rapala X-Raps feature a premium finish that includes prominent scales and...

  • Rapala X-Rap 4" Crystal Shad

    RAPALA

    Rapala X-Rap 4" Crystal Shad

    $11.49

    Rapala X-Raps are the dream lures of the 21st century. This is where technical innovation meets Rapala fishing smarts to create a lure like nothing that has hit the water before. Rapala X-Raps feature a premium finish that includes prominent scales and...

  • Rapala X-Rap 3 1/8" Snow Storm

    RAPALA

    Rapala X-Rap 3 1/8" Snow Storm

    $11.49

    Rapala X-Raps are the dream lures of the 21st century. This is where technical innovation meets Rapala fishing smarts to create a lure like nothing that has hit the water before. Rapala X-Raps feature a premium finish that includes prominent scales and...

  • Rapala X-Rap 3 1/8" Hot Blue Frost

    RAPALA

    Rapala X-Rap 3 1/8" Hot Blue Frost

    $11.49

    Rapala X-Raps are the dream lures of the 21st century. This is where technical innovation meets Rapala fishing smarts to create a lure like nothing that has hit the water before. Rapala X-Raps feature a premium finish that includes prominent scales and...

  • Rapala PXR Mavrick 110 Deep Jerkbait 4 3/8" Bold Shad

    RAPALA

    Rapala PXR Mavrick 110 Deep Jerkbait 4 3/8" Bold Shad

    $14.99

    The Rapala PXR Mavrik 110 Deep Jerkbait stands out among Rapala jerkbaits for its unmatched casting distance and lifelike presentation. Outfitted with a tungsten long-cast system, it delivers precision casts that keep your lure in the strike zone longer...

  • Rapala X-Rap 3 1/8" Crystal Shad

    RAPALA

    Rapala X-Rap 3 1/8" Crystal Shad

    $11.49

    Rapala X-Raps are the dream lures of the 21st century. This is where technical innovation meets Rapala fishing smarts to create a lure like nothing that has hit the water before. Rapala X-Raps feature a premium finish that includes prominent scales and...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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