What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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RAPALA

Rapala The Shad Rap 08

$9.99

When Rapala was creating the Shad Rap, they wanted a crankbait that would closely resemble baitfish the world over, cast like a bullet, and work at a variety depths. Now considered by many to be the benchmark by which all other hardbaits are measured,...

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VMC

VMC Finesse Rugby Jigs

$5.49

Designed to the specifications of the 2003 Bassmaster Classic Champion, Michael Iaconelli, the VMC Ike Approved Finesse Rugby Jig provides bite-sized attraction that excels when the bite gets tough. Molded around a wide-gap hook, the VMC Ike Approved...

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BERKLEY

Berkley Fusion19 Underspins

$3.99

Add a little flash to your swimbait with the Berkley Fusion19 Underspin. Molded with a high definition head design, the Berkley Fusion19 Underspin features an ultra thin profile willow leaf blade that is attached by a premium ball bearing swivel, which...

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RAPALA

Rapala Dives To Crankbait Metal 20

$10.99

There are three key traits that make the Rapala Ike's Custom Ink DT-Series more natural and more fresh-to-the-fish than anything else with treble hooks and a bill. First, it's their purposefully muted colors. Before these baits came along, Ike used to...

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RAPALA

Rapala Dives To 14 Crankbait Lures

$8.99

Every tattoo tells a story. The "ink," as the street calls these permanent markings, are individual works of art, indeed. Artisan bass angler Mike "Ike" Iaconelli has offered his unique talents to assist in the development of a masterpiece series of...

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RAPALA

Rapala The Shad Rap 07

$9.99

The benchmark other crankbaits are measured by, the Shad Rap closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its...

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VMC

VMC Swingin Rugby FL Straight Jigs

MSRP:

Was:

Now: $2.93 - $6.99

Built using the head design of the original VMC Rugby Jig, the VMC Swinging Rugby Head Straight Shank takes bottom-dwelling attraction to new heights. Made to give you favorite soft plastics more action than ever, the VMC Swinging Rugby Head Straight...

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STRIKE KING

Strike King Hack Attack Fluorocarbon Flipping Jigs

MSRP:

Was:

Now: $1.99 - $6.99

Made for better hook penetration with fluorocarbon lines, the Strike King Hack Attack Fluorocarbon Flipping Jig is perfect for those times when you need the added stealth of fluorocarbon and a smaller presentation. Designed around a smaller diameter hook...

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BERKLEY

Berkley Gulp! Catfish Bait Chunks

$5.99

The Berkley Gulp! Catfish Chunks 12-Pack is a top choice among catfish anglers. These chunks disperse a potent blood scent that catfish find irresistible, making them a great addition to any fishing setup. With their durable construction, they can...

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BERKLEY

Berkley Gulp! Catfish Dough

$5.99

The Berkley Gulp Catfish Dough is a highly effective and versatile fishing bait designed specifically for catfish. Its unique formula allows it to outperform even live bait in head-to-head tests, making it a top choice among anglers. With its extreme...

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BERKLEY

Berkley Gulp! Alive! Floating Pinched Crawlers

MSRP:

Was:

Now: $5.99 - $6.99

Life like imitation of real night crawler that has been pinched off with the added benefit of Garlic Scent to attract fish. These baits are biodegradable with 400x's more scent dispersion and can be "recharged" by placing them back in the Gulp! Alive!...

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STRIKE KING

Strike King KVD Baby Sexy Frogs

MSRP:

Was:

Now: $1.99 - $7.49

The Strike King Baby Sexy Frog is a more compact, snack size version of the ever-popular Strike King KVD Sexy Frog. This hollow belly frog may be small, but it will pack a punch on those bass that are keying in on smaller forage or would prefer a finesse...

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BERKLEY

Berkley Gulp Trout Dough

$6.99

Catch more trout with Berkley Gulp! Trout Dough. These irresistible nuggets, fortified with Gulp! flavor bits, have 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to...

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BERKLEY

Berkley Gulp! Minnows

$4.99

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to head...

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RAPALA

Rapala X-Rap Jointed Shad 13 Fishing Lures

$14.99

With its jointed body, the X-Rap Jointed Shad produces an exaggerated swimming motion, sometimes just the ticket to turn on sluggish fish. Cast or trolled, impressive action begins at your slowest speed. Run it fast with equally fantastic action...

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VMC

VMC HVJ Hover Jigs

$4.99

The VMC Hover Jig #2 4PK White is a versatile and effective fishing lure designed to catch a variety of fish species. Its built-in trailer hook loop allows for easy attachment of trailers or swimbaits, increasing the jig's overall appeal to predators...

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VMC

VMC Hover Jigs

$4.99

The VMC Hover Jig combines precision craftsmanship with effective design, featuring a built-in trailer hook loop for added versatility. The forged, premium high-carbon steel hook with a needle point ensures superior strength and sharpness for reliable...

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STRIKE KING

Strike King Red Eye Shad Lipless Crankbaits

MSRP:

Was:

Now: $1.99 - $10.99

The Strike King Red Eye Shad Lipless Crankbaits are a top-of-the-line choice for anglers seeking a versatile and effective lure. Designed by Strike King's national pro staff, these crankbaits offer a complete fish-catching package at an unbeatable price...

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STRIKE KING

Strike King KVD Dream Shot

MSRP:

Was:

Now: $1.99 - $5.99

The Strike King KVD Dream Shot is a highly effective drop shot bait designed by renowned angler Kevin VanDam. Its unique triangle hinged tail section creates a quivering and shaking motion that attracts fish even in calm waters. This bait has proven...

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STRIKE KING

Strike King Thunder Cricket Vibrating Jigs

$12.99

The Strike King Thunder Cricket Vibrating Jig is a game-changer for anglers looking to add some extra realism to their presentations. Developed with the input of Strike King's pro-staff, this jig has been fine-tuned to produce a constant, hard-pulsing...

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STRIKE KING

Strike King KVD Square Bill Crankbaits

MSRP:

Was:

Now: $1.99 - $12.99

The Strike King KVD Square Bill Crankbaits are designed to mimic the erratic action of a baitfish, enticing shallow bass to strike. With its square bill design, this crankbait generates lively deflections off cover and reaches its desired depth quickly...

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STRIKE KING

Strike King KVD Jerkbaits

MSRP:

Was:

Now: $1.99 - $9.29

The Strike King KVD Jerkbaits are a result of Kevin VanDam's meticulous design and testing process, which spanned nearly two years. These jerkbaits boast an unrivaled action, with a wide side-to-side travel on the jerk and erratic wiggling and darting...

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STRIKE KING

Strike King Pro Model Series 6 Crankbaits

MSRP:

Was:

Now: $1.99 - $5.99

The Strike King Pro Model Series 6 Crankbaits are designed for deep water fishing, with a large body and zero degree diving plane that allows them to cast extreme distances. These crankbaits are perfect for systematic flat areas where larger shockwaves...

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STRIKE KING

Strike King Pro Model Series 5 Crankbaits

MSRP:

Was:

Now: $1.99 - $8.99

The Strike King Pro Model Series 5 Crankbaits are designed for anglers who need a versatile and effective lure for various fishing conditions. With its medium-sized body, the Series 5 features a medium wobble and medium buoyancy, making it ideal for...

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STRIKE KING

Strike King Rage Swimmer Swimbaits

MSRP:

Was:

Now: $4.99 - $7.99

The Strike King Rage Swimmer Swimbaits are designed to provide anglers with a versatile and effective fishing experience. These swimbaits feature an innovative rib design that improves texture and vibration, making them more attractive to fish. With a...

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STRIKE KING

Strike King Tour Grade Ned Jig Heads

MSRP:

Was:

Now: $4.49 - $5.99

The Strike King Tour Grade Ned Jig Head is designed specifically for Ned Rig enthusiasts. This versatile jig head can be paired with a variety of soft plastic baits to create an effective fishing combination. Available in multiple sizes and colors, the...

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BERKLEY

Berkley PowerBait MaxScent Flatnose Jerk Shad

MSRP:

Was:

Now: $4.19 - $6.99

Featuring a compressed flat nose, the Berkley PowerBait MaxScent Flatnose Jerk Shad provides you with an incredible hook-up ratio on a drop shot rig. When you're using finesse applications, the jerk shad's lifelike split tail mimics the motions of easy...

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STRIKE KING

Strike King Bleeding Bait Mini-King Spinnerbait

MSRP:

Was:

Now: $3.49 - $3.99

The Strike King Bleeding Bait Mini-King Spinnerbait begins with the most popular multi-species spinnerbaits on the market, the Strike King Mini-King, and added a blood trail skirt. This unique spinnerbait is outfitted with a red hook, bleeding skirt...

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BERKLEY

Berkley Flicker Shad Jointed Crankbait

MSRP:

Was:

Now: $3.59 - $5.99

Ready to make some noise? With the Berkley Flicker Shad Jointed Crankbait, you'll gain all the attention. This all-purpose trolling crankbait creates a ton of rattling and rolling action, sending noise and vibrations through the water that will drive...

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BERKLEY

Berkley PowerBait Chigger Craw Soft Bait

$4.99

The Berkley PowerBait Chigger Craw Soft Bait is one of those classic go-to baits that has been proven to work time and time again! High-action pinchers waggle about easily, allowing you to either fish it slowly or buzz it - watch the claws churn through...

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BERKLEY

Berkley PowerBait Pro Twitchtail Minnows

MSRP:

Was:

Now: $2.99 - $4.99

Berkley PowerBait Pro Twitchtail Minnows features a sleek profile with a thin tail that creates an irresistible swimming action to attract bass and walleye. These versatile soft baits are infused with PowerBait's exclusive scent and flavor - proven to...

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BERKLEY

Berkley PowerBait Glitter Trout Bait

$4.99

The Berkley PowerBait Glitter Trout Bait features a floating, biodegradable formula that enhances dispersion of scent and flavor to attract fish from wide ranges. The glitter catches and reflects light only adding to the visibility of these eye catching...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

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Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

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