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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Yamamoto Pro Senkos

    GARY YAMAMOTO

    Yamamoto Pro Senkos

    $6.99

    The Yamamoto Pro Senkos are designed with a thicker head area to help them stay on the hook when used with specific jigs. This feature allows for better presentation and increased chances of catching fish. The Pro Senko still retains the original Senko's...

  • Yamamoto Double Tail Grubs

    GARY YAMAMOTO

    Yamamoto Double Tail Grubs

    $6.99

    The Yamamoto Double Tail Grubs are versatile lures that can be used as jig trailers or added to a skirt to create custom spider jigs. They also make great trailers for spinnerbaits, allowing anglers to slow down their retrieve and add bulk to their...

  • Berkley Powerbait Maxscent Creature Hawg

    BERKLEY

    Berkley Powerbait Maxscent Creature Hawg

    $6.99

    The Berkley Powerbait Maxscent Creature Hawg is a top-of-the-line fishing lure designed for anglers targeting big fish in heavy cover. Its reinforced scenting and streamlined profile make it perfect for flipping, pitching, and punching. The ribbed body...

  • Lucky Craft Pointer Jerkbaits

    LUCKY CRAFT INC

    Lucky Craft Pointer Jerkbaits

    $8.99 - $19.99

    Joining Lucky Craft's legendary line of Pointer Minnow Jerkbaits, the Lucky Craft Pointer Minnow 158 Jerkbait is the biggest of the family for anglers who are targeting big, check-cashing bass. Crafted with a slender shad shaped body, the Lucky Craft...

  • Yamamoto Shad Shape Worms

    GARY YAMAMOTO

    Yamamoto Shad Shape Worms

    $4.99

    The Yamamoto Shad Shape Worm is a versatile and effective bait for anglers. Its unique design combines the elements of a ribbed Senko and a tiny shad-like bait, making it an ideal choice for drop shotting and darter heading. This finesse worm offers a...

  • Zoom Magnum Lizards

    ZOOM

    Zoom Magnum Lizards

    $5.99

    The Zoom Magnum Lizards are a popular choice among tournament fishermen due to their effectiveness in catching fish. These soft, salt-impregnated lures come in several sizes to cater to different fishing needs. With an 8-inch length, they provide a...

  • Venom Lures Big Shot Tubes

    VENOM

    Venom Lures Big Shot Tubes

    $4.99

    The Venom Lures Big Shot Tubes are designed to mimic the appearance of injured baitfish, making them an attractive target for trophy bass. With their wide frame and long, hand-cut tentacles, these lures create a realistic movement on the water's surface...

  • Berkley Powerbait Maxscent Kingtail Worms

    BERKLEY

    Berkley Powerbait Maxscent Kingtail Worms

    $6.99

    The Berkley Powerbait Maxscent Kingtail Worm is a top-of-the-line fishing lure designed to attract big bass. Its oversized ribbon tail and Maxscent technology work together to create an irresistible scent field that fish can't resist. With its ribbed...

  • Yamamoto Single Tail Grubs

    GARY YAMAMOTO CUSTOM BAIT

    Yamamoto Single Tail Grubs

    $6.99

    The Yamamoto Single Tail Grubs are a timeless choice for anglers seeking a reliable and adaptable bait. Their versatility allows them to be rigged in multiple ways, making them suitable for various fishing conditions throughout the year. Whether used...

  • Zoom Speed Worms

    ZOOM

    Zoom Speed Worms

    $4.99

    The Zoom Speed Worm is a versatile and effective soft plastic lure designed for fishing in thick cover. Its unique paddle tail design allows it to slip through small openings, making it perfect for navigating dense vegetation. The worm's soft and durable...

  • Missile Baits Shockwave Swimbaits

    MISSILE BAITS

    Missile Baits Shockwave Swimbaits

    $4.69

    The Missile Baits Shockwave Swimbaits are a game-changer for anglers looking to add some excitement to their fishing routine. With its highly versatile design, this swimbait can be used in a variety of techniques, from weightless presentations to...

  • Zoom Magnum Shakey Head Worms

    ZOOM

    Zoom Magnum Shakey Head Worms

    $5.29

    The Zoom Magnum Shakey Head Worm is a longer version of the original Shakey Head Worm, designed for catching big bass in clear water lakes. Its larger profile and additional movement in the water make it ideal for fishing offshore structure such as river...

  • Roboworm Fat Straight Tail Worms

    ROBOWORM

    Roboworm Fat Straight Tail Worms

    $4.09 - $4.19

    The Roboworm Fat Straight Tail Worm is a classic soft plastic worm design that has been perfected by the Country's premier plastic worm company, Roboworm. This hand-poured quality worm features clean colors and a thicker head section, making it ideal for...

  • Zoom Tab Tail Grubs

    ZOOM

    Zoom Tab Tail Grubs

    $3.29

    The Zoom Tab Tail Grub is a soft plastic lure designed to mimic the appearance and movement of a baitfish. Its unique tail design creates a "dragging" effect that alerts bass to an easy meal, inciting powerful strikes. The lure's narrow, torpedo-shaped...

  • Missile Baits Craw Father

    MISSILE BAITS

    Missile Baits Craw Father

    $4.69

    The Missile Baits Craw Father is a compact crawbait designed by Elite Series angler John Crews. It features a ton of action in the claws, making it extremely versatile for various fishing applications. This bait can be used for flipping, punching,...

  • Jackall FlickShake Worms

    JACKALL

    Jackall FlickShake Worms

    $4.99

    The Jackall FlickShake Worms are designed to mimic the natural movement of a worm, making them irresistible to fish. The built-in curved design creates a squirming action that triggers a strike. These worms are also salt injected and have a live bait...

  • Zoom Super Speed Craws

    ZOOM

    Zoom Super Speed Craws

    $5.29

    The Zoom Super Speed Craw is a game-changer for anglers looking to add some excitement to their fishing routine. With its extra-wide and bulkier claws, this softbait moves a lot of water, creating an irresistible action that drives fish crazy. Whether...

  • Zoom Salty Chunks

    ZOOM

    Zoom Salty Chunks

    $3.29

    The Zoom Salty Chunks are a popular choice among anglers due to their durable construction and high salt content. These chunks are designed to withstand the rigors of fishing, ensuring they remain effective even after repeated use. Available in various...

  • Zoom Mag 2 Worms

    ZOOM

    Zoom Mag 2 Worms

    $5.99

    The Zoom Mag 2 Worms are designed to withstand the challenges of hot summer fishing. Ideal for targeting bigger bass on a Texas-rig, these worms excel when flipping and pitching into heavy cover. Their super soft texture provides the necessary action to...

  • Venom Salt Series Tubes

    VENOM

    Venom Salt Series Tubes

    $4.99

    The Venom Salt Series Tubes are designed to entice fish with their heavy salt and trigger scent load. These larger-than-standard tubes offer a substantial amount of salt, which helps to attract fish. The added scent further enhances their appeal...

  • Yum Christie Craw

    YUM

    Yum Christie Craw

    $3.29

    The Yum Christie Craw is a top-of-the-line soft plastic lure designed to mimic the natural movement of crawfish. Its compact profile makes it perfect for targeting bass in tight spots, and its ability to slip in-and-out of vegetation with ease allows for...

  • Strike King KVD Fat Baby Finesse Worms

    STRIKE KING

    Strike King KVD Fat Baby Finesse Worms

    $1.99 - $4.99

    The Strike King KVD Fat Baby Finesse Worm is a versatile and effective soft plastic lure designed for finesse fishing. Its slightly larger body size compared to traditional finesse worms allows anglers to use bigger tackle while still maintaining a...

  • Strike King HC KVD Splash Poppers

    STRIKE KING

    Strike King HC KVD Splash Poppers

    $1.99 - $6.99

    Designed to the specifications of legendary professional angler, Kevin VanDam, the Strike King HC KVD Splash offers a devastating combination of spitting, chugging, and walking. Its narrow nose allows the angler to easily produce an amazing walking...

  • Zoom Swimmin Super Fluke Swimbaits

    ZOOM

    Zoom Swimmin Super Fluke Swimbaits

    $2.89 - $4.99

    The Zoom Swimmin Super Fluke Swimbaits are designed to mimic the natural movement of baitfish, making them an attractive option for schooling bass and other species. With its swimming paddle tail, this lure creates a tantalizing kicking action that can...

  • Berkley Powerbait Maxscent D-Worm

    BERKLEY

    Berkley Powerbait Maxscent D-Worm

    $6.99

    The Berkley Powerbait Maxscent D-Worm is a game-changer for anglers seeking to entice finicky fish. Its bolstered scenting and increased naturalism make it nearly irresistible. The soft plastic composition is incredibly supple, allowing for a lifelike...

  • Yum YUMbrella Money Head Jigs

    YUM

    Yum YUMbrella Money Head Jigs

    $5.49

    The Yum YUMbrella Money Head Jigs are designed for use in multi-bait rigs like the Yum Yumbrella rig. These jigs feature a baitfish profile head with a tough gloss overcoat, making them ideal for rigging the Yum Money Minnow and similar paddle tail...

  • Zoom Mag Finesse Worms

    ZOOM

    Zoom Mag Finesse Worms

    $4.99

    The Zoom Mag Finesse Worms are designed to mimic the appearance of a real worm, making them an attractive option for bass fishing. These worms are larger than standard finesse worms, measuring about 5 inches in length and available in packs of 10. Their...

  • Strike King 3X ElazTech Z Too Soft Jerkbaits

    STRIKE KING

    Strike King 3X ElazTech Z Too Soft Jerkbaits

    $3.99

    The Strike King 3X ElazTech Z Too Soft Jerkbaits have taken the soft plastic market by storm with their unique blend of softness, strength, and durability. These baits are designed to withstand even the most aggressive bites, as proven by a recent field...

  • Yum Christie Critter

    YUM

    Yum Christie Critter

    $3.29

    The Yum Baby Christie Critter is a compact and highly effective soft plastic lure designed to entice light-feeding predators. Its unique design features two J-shaped tails, two flappers, and two fluttering arms that create an overwhelming movement in the...

  • Keitech FAT Swing Impact Swimbaits

    KEITECH

    Keitech FAT Swing Impact Swimbaits

    $6.49 - $7.99

    The Keitech FAT Swing Impact Swimbaits are designed to provide anglers with a versatile and effective bait for various fishing techniques. These swimbaits can be used on A-rigs, jigs, spinnerbaits, Texas-rigs, and Carolina Rigs, making them a great...

  • Strike King Pro Model Flip-N-Tube

    STRIKE KING

    Strike King Pro Model Flip-N-Tube

    $4.99

    The Strike King Pro Model Flip-N-Tube is a versatile and effective fishing lure designed for use in various techniques, including flipping and pitching. Its solid head makes it easy to rig and increases the bait's longevity. The tube jig heads are...

  • Strike King Pro Model Series 4 Crankbaits

    STRIKE KING

    Strike King Pro Model Series 4 Crankbaits

    $1.99 - $4.99

    The Strike King Pro Model Series 4 Crankbaits are designed for anglers who need a versatile and effective lure for mid-depth fishing in heavy cover and dirty water. With its medium-sized body and wider wobble, this crankbait is perfect for navigating...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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