What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

Grid

List

STRIKE KING

Strike King Tour Grade Double Willow Spinnerbaits

$7.99

The Strike King Tour Grade Double Willow Spinnerbaits have taken the fishing world by storm with their innovative design. These lures feature a super-sleek head that slices through water and vegetation with ease, keeping them balanced and running true...

Compare
VMC

VMC Sleek Jig

MSRP:

Was:

Now: $5.99 - $6.29

The VMC Sleek Jig is a versatile and effective fishing lure designed to attract a wide range of fish species. Its unique UV Bright finish makes it highly visible in the water, increasing its chances of being noticed by potential prey. The techset hooks...

Compare
STRIKE KING

Strike King KVD 1.5 Hark Knock Squarebill Crankbait

$7.99

The Strike King KVD 1.5 Hark Knock Squarebill Crankbait is a top-of-the-line fishing lure designed for professional bass anglers. With its proven size and shape, this crankbait delivers exceptional erratic action that's perfect for enticing bass holding...

Compare
STRIKE KING

Strike King Hybrid Hunter Crankbaits

$8.99

The Strike King Hybrid Hunter Crankbaits are designed for versatility in fishing. With its distinctive L-shaped bill design, this crankbait excels around vegetation and can be fished in various ways, including as a traditional crankbait or jerkbait. The...

Compare
STRIKE KING

Strike King KVD 100 Jerkbait

$8.99

The Strike King KVD 100 Jerkbait is a highly sought-after lure among anglers, designed by Kevin VanDam after years of testing and refinement. Its unique design allows for a wider side-to-side travel on the jerk, making it an effective choice for...

Compare
VMC

VMC Finesse Rugby Jig

$5.49

The VMC Finesse Rugby Jig is designed to provide bite-sized attraction in tough fishing conditions. Its wide-gap hook allows for a recessed 90-degree line-tie, which increases weddlessness and enables anglers to explore rocky terrain with ease. This jig...

Compare
VMC

VMC Moon Tail Jigs

$5.99

The VMC Moon Tail Jigs are designed to mimic the natural movement of baitfish, making them an attractive option for bass anglers. These jigs feature a unique flat aspirin head shape that creates a darting and rolling motion when jigged. The low profile...

Compare
VMC

VMC Hybrid Swimbait Jigheads

$4.99

The VMC Hybrid Swimbait Jigheads are designed to improve hook sets and bolster overall hook strength with their unique wider gap and hybrid bend. This swimbait jighead features a wide diameter spring keeper that securely attaches your swimbait of choice,...

Compare
STRIKE KING

Strike King Rage Ned Craws

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Rage Ned Craws are designed to mimic the appearance and movement of a crawfish, making them an attractive option for anglers targeting species that feed on crustaceans. These lures feature a unique claw design that creates a significant...

Compare
STRIKE KING

Strike King Baby Sexy Frog

MSRP:

Was:

Now: $1.99 - $7.49

The Strike King Baby Sexy Frog is a compact, snack-sized version of the popular Strike King KVD Sexy Frog. Its hollow belly design allows it to be fished in open water or through thick weed cover with ease. The premium black nickel double frog hook is...

Compare
BERKLEY

Berkley Powerbait Power Grubs

MSRP:

Was:

Now: $3.99 - $4.99

The Berkley Powerbait Power Grubs are a popular choice among anglers due to their unique formulation that appeals to a bass's sense of taste and smell. These versatile lures can be used in various rigging applications, including jigs and spinnerbait...

Compare
STRIKE KING

Strike King KVD 1.5 Deep Diver Squarebill Crankbaits

MSRP:

Was:

Now: $1.99 - $7.59

The Strike King KVD 1.5 Deep Diver Squarebill Crankbaits are designed for anglers who need to target submerged grass and wood in deeper waters. Tested and developed by Kevin VanDam, one of the most successful crankbait anglers, these lures offer...

Compare
RAPALA

Rapala Jigging Raps

MSRP:

Was:

Now: $7.49 - $9.49

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap features a balanced, weighted minnow profile. Single reversed hooks with center treble and eyelet, this bait can also be bottom bounced, yo-yo style...

Compare
BERKLEY

Berkley Powerbait The Deal

$4.99

The Berkley Powerbait The Deal is a highly effective swimbait designed by Skeet Reese, a renowned expert in the field. This product is ideal for imitating a fleeing baitfish and can be used on a wide range of applications. Its unique design features a...

Compare
BANDIT

Bandit Walleye Deep

MSRP:

Was:

Now: $6.99 - $7.49

The Bandit Walleye Deep is a versatile trolling lure designed to explore deeper waters, making it an excellent choice for anglers targeting walleye, zander, and other predator fish. Its slender minnow jerkbait design mimics the appearance of a baitfish,...

Compare
BERKLEY

Berkley Powerbait Maxscent The General

$6.99

The Berkley Powerbait Maxscent The General Worm is a top-of-the-line fishing lure designed to attract big bass. Its unique Maxscent formula allows for a slow, shaking descent and a larger scent field, making it highly attractive to fish. This worm offers...

Compare
BERKLEY

Berkley PowerBait Turbo Dough Trout Bait

MSRP:

Was:

Now: $4.69 - $4.99

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer,...

Compare
BERKLEY

Berkley Powerbait The General Worms

$4.99

The Berkley Powerbait The General Worm is a classic soft stick style worm that has earned its place in the legendary Powerbait lineup. Its tapered body shape allows for a slow, shaking decent that imitates the natural movement of a worm. This lure is...

Compare
STRIKE KING

Strike King Premier Plus Spinnerbaits Colorado Willow

MSRP:

Was:

Now: $1.99 - $6.99

The Strike King Premier Plus Spinnerbaits Colorado Willow is a top-of-the-line fishing lure designed to entice even the most finicky fish. Its unique Perfect Skirt blooms wide and even, creating a natural appearance that's hard for fish to resist. The...

Compare
OWNER AMERICA

Owner Shakey Football Head Green Pumpkin

MSRP:

Was:

Now: $4.99 - $6.99

The Owner Shakey Football Head Green Pumpkin is a game-changing soft plastic lure that combines the effectiveness of a shakey head with the enticing shape of a football. Its contoured bottom creates a seductive rocking motion, promoting a lethal...

Compare
JOHNSON FISHING

Johnson Silver Minnow Spoons

MSRP:

Was:

Now: $2.99 - $5.99

Invented in 1923, the Johnson Silver Minnow is the Original Weedless Wonder. Comes out clean and weed-free! Thirty-five degree wobble rocks back and forth, but won’t roll and twist line.

Compare
POOR BOYS

Poor Boy's Tube

$9.99

Poor Boy's Tube has become a staple for anglers targeting bass in the Great Lakes. Its natural hues and coloration make it an ideal choice for clear water situations. The tube's design is reminiscent of the gobies that have invaded the region, making it...

Compare
STRIKE KING

Strike King KVD Dream Shot

MSRP:

Was:

Now: $1.99 - $5.99

The Strike King KVD Dream Shot is a highly effective drop shot bait designed by renowned angler Kevin VanDam. Its unique triangle hinged tail section creates a quivering and shaking motion that attracts fish even in calm waters. This bait has proven...

Compare
STRIKE KING

Strike King Jointed Structure Heads

MSRP:

Was:

Now: $1.99 - $5.49

The Strike King Jointed Structure Heads are designed to bring your favorite soft plastics to life with their unique cobra-head design and free-moving construction. This innovative combination allows for an enhanced movement that mimics the natural action...

Compare
GARY YAMAMOTO

Yamamoto Flappin' Hog

$6.99

The Yamamoto Flappin' Hog is a versatile and effective bait designed for flipping and pitching in tight cover. Its unique design features a hollow section near the tail, allowing for easy hook penetration. The appendages on this bait are strategically...

Compare
RAPALA

Rapala Countdown Suspending Jerkbaits

MSRP:

Was:

Now: $8.99 - $10.99

The Rapala Countdown Suspending Jerkbaits are designed for anglers seeking to target suspended fish at various depths. These jerkbaits utilize a weighted design, allowing for a slow-rolling Rapala action that can be effective in enticing bites from fish...

Compare
STRIKE KING

Strike King Slabalicious

MSRP:

Was:

Now: $1.00 - $2.99

The Strike King Slabalicious is a versatile swim bait designed for casting or trolling in various fishing conditions. Its durable plastic construction ensures long-lasting performance, while its unique tapered body and flat, paddle-like tail provide a...

Compare
RAPALA

Rapala DT Series Crankbaits

MSRP:

Was:

Now: $8.99 - $10.99

The Rapala DT Series Crankbaits are designed to dive fast and stay in the strike zone longer than any other crankbait on the market. These lures, crafted by renowned crankbait authority David Fritts, have already accounted for numerous tournament wins...

Compare
BERKLEY

Berkley Gulp Crawler Worms

$5.99

The Berkley Gulp Crawler Worms are designed to mimic the appearance and scent of live nightcrawlers. These artificial lures can be rigged and fished in various ways, including with a jig or dropshot presentation. The Gulp formula used by Berkley is known...

Compare
BERKLEY

Gulp Alive Maggots

$5.99

The Gulp Alive Maggots are a game-changer for anglers looking to simplify their fishing experience. These artificial baits offer a convenient alternative to live bait, eliminating the hassle of handling and storing live specimens. By soaking the Gulp...

Compare
BERKLEY

Gulp Catfish Chunks

$5.99

The Berkley Gulp! Catfish Chunks 12-Pack disperse a blood scent that catfish can't resist and are durable enough to stay on your hook for long periods of time. 0.5 oz. The Berkley Gulp! Catfish Chunks 12-Pack disperse a blood scent and are durable...

Compare
BERKLEY

Berkley PowerBait Power Wigglers

$4.99

The Berkley PowerBait Power Wigglers are a game-changer for anglers of all skill levels. These soft plastic lures mimic the appearance and movement of live bait, making them incredibly attractive to fish. The exclusive PowerBait formula has been...

Compare

Compare Selected

What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

Types of Fishing Lures

Type of Lure	Best Used For	Popular Model Example
Swimbaits	Mimicking baitfish for bass, pike, and musky fishing in open water.	Strike King Shadalicious Swimbait
Poppers	Topwater fishing for bass, producing splashing action to trigger strikes.	Rebel Pop-R Topwater Lure
Hard Baits	Covering water quickly and imitating fleeing baitfish in freshwater or saltwater.	Rapala Original Floating Minnow
Spinner Baits	Fishing in murky or stained water; great for bass and northern pike.	Booyah Pond Magic Spinnerbait
Soft Plastics	Slow presentations in calm water; ideal for bass, crappie, and panfish.	Zoom Super Fluke Soft Plastic
Buzz Baits	Topwater action for aggressive strikes, especially during low light conditions.	Strike King Buzzbait
Jigs & Jig Heads	Bottom fishing for bass, walleye, or panfish; effective year-round.	Z-Man ChatterBait Original
Crank Baits	Diving lures for covering structure and finding suspended fish.	Strike King 6XD Crankbait
Fishing Spoons	Trolling or casting for trout, salmon, and pike; great flash in clear water.	Acme Kastmaster Spoon
Blade Baits	Vertical jigging for bass, walleye, and cold-water species.	Johnson Thinfisher Blade Bait
Flies	Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs.	Elk Hair Caddis Fly
Jerk Baits	Suspending lures for cold-water bass or predator fish feeding on baitfish.	Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

Rapala :
Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.
Berkley :
Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.
Z-Man :
Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.
Keitech :
Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.
Bandit :
Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?: The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.
What Bait Attracts The Most Fish?: When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.
What Is The Most Effective Lure For Fishing?: Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

fishing lures, fishing baits, topwater baits, fishing lures for sale, fishing baits and lures, fishing bait and lures store online

Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

Durable & longer use
Further and more accurate casting
Better for catch and release
Easily interchangeable
More accurately target specific species

Cons Of Fishing Lures :

Lures are generally more expensive than bait
You must constantly move them to attract fish
There is more skill required in using lures
Lures can snag on underwater structures
Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

fishing lures, fishing baits and lures, fishing lures for sale, fishing baits for sale online, fishing lures store

Articles Related To Fishing Lures

Best Duck Hunting Shotguns

Table of Contents What Makes The Best Duck Hunting Shotgun Benelli Super Black Eagle 3 Beretta A400 Xtreme Winchester SX4 Waterfowl Mossberg 500 Mossberg 835 Waterfowl Franchi Affinity Best Shotgun G

New Week, New Guns

And like that, we are back with another week. Of course, new product introductions have ramped up in the weeks around the industry’s annual trade show (Shooting Hunting Outdoors Trade Show). So, expec

A Year in Guns: 2024

2025—a new year. But before we move on, we must look back. 2024 proved to be a transition year in the firearm industry. Markets seemed to stabilize—even under the auspices of a presidential election.

Talk To Our Fishing Lure Experts