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Baits & Lures

Fishing lures like hard baits and soft plastics are quite possibly the most important part of your fishing gear. Bait and lures are what will trigger the fish to strike, because they will not just bite at a hook for no reason. At Fin Feather Fur Outfitters our online fishing lure store as the best selection of fishing lures, mostly geared towards bass, but we also have an excellent selection of baits and lures for walleye, bluegill, crappie, trout, pike, musky, steelhead and more!

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  • Jumbo Leech, 5" Bait BLACK OLIVE 3"

    BERKLEY

    Jumbo Leech, 5" Bait BLACK OLIVE 3"

    $7.99

    The Jumbo Leech, 5" Bait BLACK OLIVE 3" from Berkley Gulp! is a game-changer for anglers. Its traditional shape has been proven to be effective in catching fish. This durable bait replaces live leeches, providing long-lasting results. The slow retrieve...

  • Jumbo Leech, 5" Bait BLACK PUMPKIN 5"

    BERKLEY

    Jumbo Leech, 5" Bait BLACK PUMPKIN 5"

    $7.99

    The Jumbo Leech, 5" Bait BLACK PUMPKIN 5" from Berkley is a game-changer for anglers. Its traditional shape has been proven time and again to entice bites from even the most finicky fish. By replacing live leeches, this durable bait provides long-lasting...

  • Greenfish Tackle Skipping Jig Hand Tied Mud Bug 1/2

    GREENFISH TACKLE

    Greenfish Tackle Skipping Jig Hand Tied Mud Bug 1/2

    $5.49

    The Greenfish Tackle Skipping Jig Hand Tied Mud Bug 1/2 is designed for anglers who need to reach tight spots underneath tree overhangs and docks. Its unique design allows it to skim across the surface with ease, making it an ideal choice for fishing in...

  • Atlas Mike's Corn Jumbo Salmon Eggs, Yellow Yellow

    ATLAS MIKES

    Atlas Mike's Corn Jumbo Salmon Eggs, Yellow Yellow

    $4.49

    The Atlas Mike's Corn Jumbo Salmon Eggs, Yellow Yellow, are a top choice among anglers due to their exceptional quality. These eggs are made from natural fish roe, carefully selected and processed to ensure uniform size and texture. With a reputation for...

  • Bay de Noc Swedish Pimple Jigging Lure Fawn #5 1/3OZ

    BAY DE NOC

    Bay de Noc Swedish Pimple Jigging Lure Fawn #5 1/3OZ

    $5.49

    The Bay de Noc Swedish Pimple Jigging Lure Fawn #5 1/3OZ is a versatile and effective fishing lure designed to mimic the appearance of a baitfish. Its unique Swedish Pimple style allows it to wobble and move naturally in the water, enticing predators to...

  • Atlas Regular Marshmallows Pink/Shrimp

    ATLAS MIKES

    Atlas Regular Marshmallows Pink/Shrimp

    $2.79

    Atlas Regular Marshmallows are a scented marshmallow trout bait. Floating off the bottom at fish levels and avoiding weeds, rocks, and other various snags, they can be used either alone or combined with other baits. A wide variety of scents and flavors...

  • VMC WTJ WAX TAIL JIG Glow Red 1/100

    VMC

    VMC WTJ WAX TAIL JIG Glow Red 1/100

    $2.49

    The VMC WTJ Wax Tail Jig is a game-changer for anglers who want to skip the hassle of live bait. This pre-rigged jig comes with the Wax Tail soft bait, making it ready to fish right out of the package. The VMC Power Gap hook provides a wider gap compared...

  • VMC Twitchin Jig Glow Green Mackerel UV 1/8

    VMC

    VMC Twitchin Jig Glow Green Mackerel UV 1/8

    $5.49

    The VMC Twitchin Jig is built on a VMC Jig Head with TechSet technical locking curve that maximizes hook sets and locks fish in place. The Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and...

  • VMC Twitchin Jig Glow International UV 1/4

    VMC

    VMC Twitchin Jig Glow International UV 1/4

    $5.99

    The VMC Twitchin Jig is built on a VMC Jig Head with TechSet technical locking curve that maximizes hook sets and locks fish in place. The Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and...

  • Bay de Noc Swedish Pimple Jigging Lure Pink Ice 1/3OZ

    BAY DE NOC

    Bay de Noc Swedish Pimple Jigging Lure Pink Ice 1/3OZ

    $5.49

    The Bay de Noc Swedish Pimple Jigging Lure Pink Ice 1/3OZ is a versatile and effective fishing lure designed to mimic the appearance of a baitfish. Its unique Swedish Pimple design allows it to wobble and move naturally in the water, enticing predators...

  • Bay de Noc Swedish Pimple Jigging Lure Fawn 1/2OZ

    BAY DE NOC

    Bay de Noc Swedish Pimple Jigging Lure Fawn 1/2OZ

    $5.99

    The Bay de Noc Swedish Pimple Jigging Lure Fawn 1/2OZ is a versatile and effective fishing lure designed to mimic the appearance of a baitfish. Its unique Swedish Pimple design allows it to wobble and move naturally in the water, enticing predators to...

  • Atlas Regular Marshmallows White/Anise

    ATLAS MIKES

    Atlas Regular Marshmallows White/Anise

    $2.79

    Atlas Regular Marshmallows are a scented marshmallow trout bait. Floating off the bottom at fish levels and avoiding weeds, rocks, and other various snags, they can be used either alone or combined with other baits. A wide variety of scents and flavors...

  • Bay de Noc Swedish Pimple Jigging Lure FON 1/2OZ

    BAY DE NOC

    Bay de Noc Swedish Pimple Jigging Lure FON 1/2OZ

    $5.99

    The Bay de Noc Swedish Pimple Jigging Lure FON 1/2OZ is a versatile fishing lure designed to mimic the appearance of a Swedish Pimple. Its compact size and weight make it perfect for targeting various species in different water conditions. The lure's...

  • Atlas Chinook Egg - Yellow/Cheese Yellow Cheese

    ATLAS MIKES

    Atlas Chinook Egg - Yellow/Cheese Yellow Cheese

    $4.49

    The Atlas Chinook Egg is a highly effective artificial lure designed to mimic the appearance and movement of a real egg. Its natural qualities make it an attractive option for trout, which are drawn to its soft yet firm texture. Packed in a special...

  • VMC Twitchin Jig Glow In the Dark UV 1/2

    VMC

    VMC Twitchin Jig Glow In the Dark UV 1/2

    $5.99

    The VMC Twitchin Jig is built on a VMC Jig Head with TechSet technical locking curve that maximizes hook sets and locks fish in place. The Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and...

  • VMC Twitchin Jig Liquidator 1/4

    VMC

    VMC Twitchin Jig Liquidator 1/4

    $5.99

    The VMC Twitchin Jig is built on a VMC Jig Head with TechSet technical locking curve that maximizes hook sets and locks fish in place. The Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and...

  • VMC Hard Ball Jighead 4-pack White 3/8

    VMC

    VMC Hard Ball Jighead 4-pack White 3/8

    $2.99

    The VMC Hard Ball Jighead 4-pack is a traditional round ball jighead with a painted design. Its premium construction ensures durability and effectiveness in various fishing conditions. The hooks on the Hard Ball Jig head are finished with a Black Nickel...

  • VMC Bucktail Jig 2pk Shad 3/8

    VMC

    VMC Bucktail Jig 2pk Shad 3/8

    $5.99

    The VMC Bucktail Jig 2pk Shad 3/8 is a versatile fishing lure designed to mimic the natural movement of baitfish. Its unique combination of bucktail and tinsel fibers allows for a flowing presentation that excels in various water temperatures. This jig's...

  • VMC Twitchin Jig Glow Green Mackerel UV 1/2

    VMC

    VMC Twitchin Jig Glow Green Mackerel UV 1/2

    $5.99

    The VMC Twitchin Jig is built on a VMC Jig Head with TechSet technical locking curve that maximizes hook sets and locks fish in place. The Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and...

  • VMC Hard Ball Jighead 4-pack Blue White 1/8

    VMC

    VMC Hard Ball Jighead 4-pack Blue White 1/8

    $3.99

    The VMC Hard Ball Jighead 4-pack Blue White 1/8 is a traditional round ball jighead designed to mimic the appearance of a small fish. Its painted design makes it an attractive option for anglers looking to add some visual appeal to their tackle. The...

  • Nightcrawler Salmon Eggs Salmon 11 Oz Jar Salmon

    ATLAS MIKES

    Nightcrawler Salmon Eggs Salmon 11 Oz Jar Salmon

    $4.49

    The Nightcrawler Salmon Eggs from are a top-of-the-line offering for anglers seeking to entice even the most cautious trout. These large, high-quality eggs are packed in a special nightcrawler oil that combines the potent scent of nightcrawlers with the...

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What To Know About Fishing Lures & Baits

With so many species and so many types of fishing lures it is important to know the right lures you need to make the fish strike. While live bait is great, many times the trip requires artificial baits and lures to trigger that reaction from your target species. Luckily the expert fishing lure team at Fin Feather Fur Outfitters has the answers for everything from swimbaits, soft plastics, hard baits, and more. Sign up for our newsletter to get information about the best deals on fishing lures for sale.

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Types of Fishing Lures

Type of Lure Best Used For Popular Model Example
Swimbaits Mimicking baitfish for bass, pike, and musky fishing in open water. Strike King Shadalicious Swimbait
Poppers Topwater fishing for bass, producing splashing action to trigger strikes. Rebel Pop-R Topwater Lure
Hard Baits Covering water quickly and imitating fleeing baitfish in freshwater or saltwater. Rapala Original Floating Minnow
Spinner Baits Fishing in murky or stained water; great for bass and northern pike. Booyah Pond Magic Spinnerbait
Soft Plastics Slow presentations in calm water; ideal for bass, crappie, and panfish. Zoom Super Fluke Soft Plastic
Buzz Baits Topwater action for aggressive strikes, especially during low light conditions. Strike King Buzzbait
Jigs & Jig Heads Bottom fishing for bass, walleye, or panfish; effective year-round. Z-Man ChatterBait Original
Crank Baits Diving lures for covering structure and finding suspended fish. Strike King 6XD Crankbait
Fishing Spoons Trolling or casting for trout, salmon, and pike; great flash in clear water. Acme Kastmaster Spoon
Blade Baits Vertical jigging for bass, walleye, and cold-water species. Johnson Thinfisher Blade Bait
Flies Fly fishing for trout, salmon, and panfish; mimicking insects or nymphs. Elk Hair Caddis Fly
Jerk Baits Suspending lures for cold-water bass or predator fish feeding on baitfish. Rapala X-Rap Jerkbait

Top Fishing Lure Brands

There are so many fishing lure brands on the market, however there are a few that stand above the rest with their proven excellence in high-performing baits and lures that bring in big fish.

  • Rapala :

    Rapala may be one of the most iconic and well-known fishing lure brands. Knows for its precise manufacturing, and incredible swimming action, Rapala was names the “best topwater lures ever created” by Field & Stream in 2019 for the Rapala Original Floating Minnow.

  • Berkley :

    Berkley lures are designed to mimic realistic prey in the water, made from high-quality materials, good action, and the iconic Berkley Gulp! Minnow changed the game with scented lures making Berkley a top fishing bait company among anglers.

  • Z-Man :

    Z-Man baits is known for their superior action and long lifespan of their baits due to their proprietary material called ElaZtech, which is incredibly durable and soft helping attract hungry fish.

  • Keitech :

    Keitech is a dominant name in the fishing lure industry, especially when it comes to their swimbait like the Swing Impact Fat. Known for their unique swimming action, versatile performance, and durability Keitech baits are an excellent choice in soft plastics.

  • Bandit :

    Bandit hard baits and crank baits are best known for their durability. Specializing in jerk baits for walleye and other toothy fish, these durable hard baits get the job done in all seasons. The iconic Bandit Walleye Deep changed the game as one of the best fishing lures for walleye.

Tips for Choosing the Right Fishing Lure

fishing lures, fishing baits and lures, fishing baits for sale, fishing lures for sale, fishing baits and lures for sale, fishing baits store

Choosing the right fishing lure can make all the difference between an average day on the water and landing a trophy catch. At Fin Feather Fur Outfitters, our team of seasoned anglers tests and selects lures that perform in real fishing conditions, from quiet farm ponds to deep reservoirs and coastal bays. The most effective lure depends on factors like water clarity, temperature, depth, and the species you’re targeting. In clear water, natural colors that imitate baitfish or crawfish tend to work best, while brighter colors help attract strikes in murky water. Topwater baits such as poppers or buzzbaits are ideal when fish are feeding near the surface, whereas crankbaits, spinnerbaits, and jigs excel for mid to deep water. During warmer months, slower presentations with soft plastics can trigger bites from less active fish, while cooler conditions often call for faster-moving baits like swimbaits or jerkbaits that mimic fleeing prey. Whether you’re after bass, trout, or pike, matching your lure’s size, color, and movement to the fish’s natural forage will increase your success. With decades of outdoor retail experience and a wide selection of fishing baits and lures trusted by pros and weekend anglers alike, Fin Feather Fur Outfitters provides expert guidance to help you find the perfect lure for any water, season, or species.

Frequently Asked Questions About Fishing Lures

What Is The Difference Between Baits and Lures?

The main difference between baits and lures is that bait is a natural, typically living, option to put on a hook where lures are artificial meant to mimic the living baits. However, there are “artificial baits” which are mostly known as soft plastics, which can be an even more realistic mimicry of live bait than traditional lures.

What Bait Attracts The Most Fish?

When it comes to the best freshwater baits, you should use worms, minnows, crayfish, leeches, and even crickets. All these live baits have a soft plastic artificial bait counterpart you can use if you don’t want to use live bait.

What Is The Most Effective Lure For Fishing?

Typically soft plastics are considered highly effective since they can accurately imitate live baits shape and movement, additionally crank baits are seen as very effective as they can work in various water conditions and are very effective at resembling small bait fish.

Pros and Cons of Fishing Lures

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Fishing lures offer anglers versatility and control, allowing you to target specific fish species with realistic action, reusable designs, and a wide range of styles for every water condition. They’re cleaner and easier to store than live bait, making them ideal for frequent fishing trips. However, lures can be less effective in cold or murky water where fish rely more on scent than sight, and they often require more skill and technique to use effectively. Understanding when and how to use lures helps you get the most out of their advantages while minimizing their limitations.

Pros Of Fishing Lures :

  • Durable & longer use
  • Further and more accurate casting
  • Better for catch and release
  • Easily interchangeable
  • More accurately target specific species

Cons Of Fishing Lures :

  • Lures are generally more expensive than bait
  • You must constantly move them to attract fish
  • There is more skill required in using lures
  • Lures can snag on underwater structures
  • Lures are less effective in cold weather

Buying Fishing Baits and Lures For Sale Online At Fin Feather Fur Outfitters

When you’re ready to stock up on high-quality fishing baits and lures, trust the outdoor experts at Fin Feather Fur Outfitters. With decades of hands-on experience outfitting anglers across the country, our team takes pride in offering a carefully curated selection of fishing lures for sale that deliver real results on the water. Whether you prefer the precision of hard baits, the versatility of soft plastics, or the flash of spinnerbaits and spoons, every product we carry is backed by our commitment to performance and reliability. Our knowledgeable staff includes seasoned anglers who understand what works, from choosing the right lure for your target species to matching the action and color to your local conditions. Shopping with Fin Feather Fur Outfitters means you’re not just buying tackle; you’re gaining the expertise, support, and product confidence that come from one of the most trusted names in outdoor retail. Visit us in-store or order online for fast shipping, dependable service, and the confidence that comes from gearing up with professionals who fish just as hard as you do.

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