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BERKLEY
Berkley Swamp Lord Frogs
$9.99The Berkley Swamp Lord Hollow Body Frog Bone is a top-of-the-line fishing lure designed to dominate the swamp. Its optimized system increases the hook-up ratio, giving anglers a better chance at...
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BERKLEY
Berkley Clickin' Frittsides
$10.99The Berkley Clickin' Frittside 2.5" Black Chartreuse is a versatile crankbait designed for fishing in stained or dirty water conditions. Its unique sound profile, achieved through the addition of a...
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BERKLEY
Berkley Stunna 112 Series Jerkbait
$14.99The Berkley Stunna 112 Series Jerkbait comes to you from Bassmaster Classic Champion Hank Cherry's winning modifications to a jerkbait and Berkley's design expertise to drive the bass to strike! The...
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BERKLEY
Berkley PowerBait MaxScent Chigger Craw Soft Bait
$7.99The Berkley PowerBait MaxScent Chigger Craw Soft Bait can fool even the hardest-to-catch fish. We bet you already know that the Chigger Craw is a proven Bassmaster Classic winning profile with great...
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BERKLEY
Berkley Finisher FFS Jerkbait
$8.99 - $10.99The Berkley Finisher FFS Jerkbait combines the fast-dropping, hard gliding, and fish-provoking actions of a glide bait with added control, allowing anglers to react to the fish's mood and produce a...
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BERKLEY
Berkley PowerBait Paddlin' PowerStinger
$8.99The Berkley PowerBait Paddlin' PowerStinger features patent-pending Honey Comb technology that increases durability without sacrificing their boot tail swimming action. The Berkley Powerbait...
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BERKLEY
Berkley Deep Hit Stick
$7.99The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that...
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BERKLEY
Berkley Dime
$9.99At the drop of the Berkley Dime crankbait, score big with proven balsa action, a first-in-class finish, and match the hatch colors unachieved by balsa baits. Primed to be your new go-to mid-depth...
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BERKLEY
Berkley Krej FFS Jerkbait
$14.99The Berkley Krej FFS Jerkbait is a unique hard bait with an upturned bill, introducing a fishing style known as "krejing." Unlike traditional jerkbaits, this lure moves upwards in the water column,...
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BERKLEY
Berkley Powerbait MaxScent Lil' Super Trooper Craws
$7.99The Berkley Powerbait MaxScent Lil' Super Trooper Craw Watermelon Candy is a compact crawfish imitation designed for finesse applications. Its super kicking claws provide action with any movement,...
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BERKLEY
Berkley PowerBait Garlic Scent Floating Trout Worm
$4.99The Berkley PowerBait Garlic Scent Floating Trout Worm attracts with a three inches long segmented body that gives off more vibration and swimming action than comparable worm baits. Plus, the...
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BERKLEY
Berkley Cherrywood HD Spinning Rod 7' Medium Heavy Power
$24.99The Berkley Cherrywood HD rod series is a blast from the past. Featuring hybrid design construction and cork handles, these lightweight, sensitive fishing rods get the job done. Discover a brand new...
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BERKLEY
Berkley Lightning Spinning Rod 7' M
$49.99The Berkley Lightning Spinning Rod is an updated classic that has been helping anglers strike more catches for generations! This spinning model is made with 24-on Multi-Modulus graphite carbon...
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BERKLEY
Berkley Dime 2 1/4" Blue Chartreuse
$9.99At the drop of the Berkley Dime crankbait, score big with proven balsa action, a first-in-class finish, and match the hatch colors unachieved by balsa baits. Primed to be your new go-to mid-depth...
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BERKLEY
Berkley Dime 2" Blue Chartreuse
$9.99At the drop of the Berkley Dime crankbait, score big with proven balsa action, a first-in-class finish, and match the hatch colors unachieved by balsa baits. Primed to be your new go-to mid-depth...
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BERKLEY
Berkley Gulp! Waxies Soft Baits
$4.99 - $5.99The Berkley Gulp! Waxies Soft Bait Chartreuse is a top choice among panfish enthusiasts. Its unique design makes it an ideal bait for tipping ice jigs, giving you a competitive edge on the water...
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BERKLEY
Berkley Vanish Fluorocarbon Line
$5.99 - $15.99Berkley Vanish Fluorocarbon Line is the most flexible, easiest casting fluorocarbon on the market today. Vanish 100% fluorocarbon has a similar refractive index to water, so fish can't see it. This...
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BERKLEY
Berkley Powerbait Champ Swimmers
$4.19 - $7.99Designed and tested by two-time Bassmaster Classic Champion, Jordan Lee, the Berkley Powerbait Champ Swimmer Swimbait provides a lifelike swimming action and an ultra-realistic look that is...
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BERKLEY
Berkley Powerbait Champ Craws
$3.59 - $6.99Designed by two-time Bassmaster Classic Champion, Jordan Lee, the Berkley Powerbait Champ Craw delivers an ultra high definition profile and action that will get you into the winner's circle at your...
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BERKLEY
Berkley Powerbait Bottom Hopper Worms
$2.75 - $4.79Reinforced with Berkley's Powerbait scent that makes fish hold on 18x longer, the Berkley Powerbait Bottom Hopper Worm is crafted with pro-designed features to produce the most action and get the...
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BERKLEY
Berkley Powerbait Jerk Shads
$2.75 - $3.49The Berkley Powerbait Jerk Shad features an extremely life-like profile and enticing action. The Berkley Powerbait Jerk Shad also has the added benefit of Powerbait scent and attractant. Once a fish...
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BERKLEY
Berkley Powerbait Crazy Legs Chiggers
$2.75 - $4.99NEW Berkley PowerBait Crazy Leg Chigger Craw is the same bait that won the 2007 Bassmaster Classic, only BETTER! The Chigger Craw now comes with CRAZY LEGS that greatly enhance the bait's action...
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BERKLEY
Berkley Powerbait Power Swimmers
$3.59 - $5.99Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...
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BERKLEY
Berkley Powerbait Maxscent The General Worms
$6.99Take command of big bass with the reinforced scenting and enticing shimmy of the Berkley Powerbait Maxscent The General Worm. Poured using Berkley's new Maxscent formula, the Berkley Powerbait...
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BERKLEY
Berkley Powerbait The Generals
$2.75 - $4.99Joining the ranks of Berkley's legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a classic soft stick style worm that every angler should have in their arsenal. Molded with...
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BERKLEY
Berkley Powerbait Maxscent Creature Hawgs
$6.99Built for heavy cover, the Berkley Powerbait Maxscent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a streamlined creature bait profile. Perfect for flipping,...
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BERKLEY
Berkley Powerbait Maxscent Kingtails
$6.99Blending the proven attraction of an oversized ribbon tail with Berkley's Maxscent technology, the Berkley Powerbait Maxscent Kingtail Worm offers reinforced attraction that big bass won't be able to...
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BERKLEY
Berkley Powerbait Maxscent D-Worms
$6.99Taking finesse attraction to new heights, the Berkley Powerbait Maxscent D-Worm employs bolstered scenting and increased naturalism that finicky fish won't be able to resist. Incredibly supple, the...
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BERKLEY
Berkley Alive Minnows
$9.99 - $19.99NEW Berkley Gulp! Alive is the next generation in Gulp! technology. Now your favorite baits come floating in the "Magic Gravy" in Pint buckets, enabling you to recharge your baits by putting them...
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BERKLEY
Berkley Cane Walker Poppers
$4.79 - $7.99Delivering the most surface disturbance of any Berkley topwater, the Berkley Cane Walker is ideal for those situations when you need a little more noise and action to call fish up to strike. Designed...
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BERKLEY
Berkley J-Walker Walking Baits
$4.79 - $7.99Refined through countless prototypes, the Berkley J-Walker was designed in collaboration with Berkley Lures and Elite Series pro, Justin Lucas, to provide a topwater that is sure to impress anglers...
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BERKLEY
Berkley Gulp Crawler Worms
$5.99Rig and fish the Berkley Gulp Crawler like any live nightcrawler. Perfect for jig or dropshot presentations, Berkley's Gulp formula imitates the natural odor and flavor of live bait with 400-times...
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