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  • Berkley Deep Hit Stick

    BERKLEY

    Berkley Deep Hit Stick

    $7.99

    The Berkley Deep Hit Stick is an aggressive lure with a deeper rattle, bulkier profile, and a wider wobble than other stick baits. The Berkley Hit Stick Deep model has a true balsa-like action that...

  • Berkley Dime

    BERKLEY

    Berkley Dime

    $9.99

    At the drop of the Berkley Dime crankbait, score big with proven balsa action, a first-in-class finish, and match the hatch colors unachieved by balsa baits. Primed to be your new go-to mid-depth...

  • Berkley Gulp! Jumbo Leech Soft Bait

    BERKLEY

    Berkley Gulp! Jumbo Leech Soft Bait

    $7.99

    A Berkley Gulp! Jumbo Leech Soft Bait sends bass, walleye, and a host of more fun-fighting fish into binge-eating sprees! The proven flavor and extreme scent dispersion of the Gulp! Leech expands the...

  • Berkley Krej FFS Jerkbait

    BERKLEY

    Berkley Krej FFS Jerkbait

    $14.99

    The Berkley Krej FFS Jerkbait is a unique hard bait with an upturned bill, introducing a fishing style known as "krejing." Unlike traditional jerkbaits, this lure moves upwards in the water column,...

  • Berkley Gulp! Leech Soft Bait

    BERKLEY

    Berkley Gulp! Leech Soft Bait

    $7.99

    A Berkley Gulp! Leech Soft Bait might be the medicine you need to stop messing with the hassle of live bait and other soft baits! Draw blood by using them as a trailer when you're flipping for bass...

  • Berkley Dime 2" Blue Chartreuse

    BERKLEY

    Berkley Dime 2" Blue Chartreuse

    $9.99

    At the drop of the Berkley Dime crankbait, score big with proven balsa action, a first-in-class finish, and match the hatch colors unachieved by balsa baits. Primed to be your new go-to mid-depth...

  • Berkley PowerBait CullShad

    BERKLEY

    Berkley PowerBait CullShad

    $11.99 - $14.99

    The Berkley PowerBait CullShad swimbait gives you the paddle tail design you want and combines big profile drawing power with Berkley's own proprietary Honey Comb technology. Taking shallow water...

  • Berkley Gulp! Nightcrawlers

    BERKLEY

    Berkley Gulp! Nightcrawlers

    $5.99

    Berkley Gulp! Nightcrawlers can be hooked on spinners, harnesses, Lindy rigs, light jigs, or weedless hooks. It looks like the real thing, and smells even better; plus it is more durable and lasts...

  • Berkley Gulp! Alive! Maggots

    BERKLEY

    Berkley Gulp! Alive! Maggots

    $5.99

    Berkley Gulp! Alive Maggots are proven to outfish live baits 2:1. These maggots feature an extreme scent dispersion to expand your strike zone. The maggots are packaged in Berkley's "Magic Gravy,"...

  • Berkley PowerBait Power Wigglers

    BERKLEY

    Berkley PowerBait Power Wigglers

    $4.99

    Berkley PowerBait Power Wigglers are more effective and easier to store than waxworms or larvae. These wigglers outperform live bait simply by lasting longer. The Berkley PowerBait Power Wigglers are...

  • Berkley PowerBait Magnum Power Eggs

    BERKLEY

    Berkley PowerBait Magnum Power Eggs

    $4.99

    The Berkley PowerBait Power Eggs are a game-changer for anglers of all skill levels. These small, egg-shaped baits are infused with the exclusive PowerBait formula, which has been perfected over 25...

  • Berkley Powerbait Ripple Shads

    BERKLEY

    Berkley Powerbait Ripple Shads

    $4.99

    The Berkley Powerbait Ripple Shad features a sleek profile complete with extremely life-like details, including 3D eyes and compelling coloring. The ribs or ripples extending all the way to the...

  • Berkley Gulp! Maggots

    BERKLEY

    Berkley Gulp! Maggots

    $4.99

    The Berkley Gulp Maggot Jar is a game-changer for anglers looking to increase their catch. Its unique design allows for extreme scent dispersion, effectively expanding the strike zone and giving you...

  • Berkley PowerBait Power Minnows

    BERKLEY

    Berkley PowerBait Power Minnows

    $5.99

    Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish...

  • Berkley Flicker Minnows

    BERKLEY

    Berkley Flicker Minnows

    $7.99

    Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deep with maximum flash and...

  • Berkley PowerBait Glitter Chroma-Glow Dough

    BERKLEY

    Berkley PowerBait Glitter Chroma-Glow Dough

    $2.99 - $5.99

    The Berkley PowerBait Turbo Dough is a highly effective fishing bait designed to attract a wide range of fish species. Its unique formula has been perfected over 25 years by Berkley scientists,...

  • Berkley Gulp Minnows

    BERKLEY

    Berkley Gulp Minnows

    $5.99

    The Berkley Gulp Minnows are a game-changer for anglers looking to upgrade their soft bait arsenal. These innovative lures have been proven to outfish live bait in head-to-head field tests, making...

  • Berkley PowerBait Minnows

    BERKLEY

    Berkley PowerBait Minnows

    $4.99

    Berkley PowerBait Minnows utilizes soft and supple plastic in a slender profile that fish cannot resist. This popular minnow features a split tail design that creates a subtle finesse presentation...

  • Berkley Gulp! Waxies Soft Baits

    BERKLEY

    Berkley Gulp! Waxies Soft Baits

    $4.99 - $5.99

    The Berkley Gulp! Waxies Soft Bait Chartreuse is a top choice among panfish enthusiasts. Its unique design makes it an ideal bait for tipping ice jigs, giving you a competitive edge on the water...

  • Berkley Neoprene Fishing Gloves

    BERKLEY

    Berkley Neoprene Fishing Gloves

    $14.99

    The Berkley Neoprene Fishing Gloves are designed to provide a secure grip on fishing gear, even when wet. The gloves feature a no-slip grip construction that ensures a firm hold on rods and reels...

  • Berkley Line Stripper

    BERKLEY

    Berkley Line Stripper

    $9.99

    The Berkley Line Stripper is a game-changer for anglers who want to streamline their fishing process. This powerful tool can strip 2lb-80lb line with ease, saving you time and effort. With its...

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