Yum Pulse Swimbaits

Originally designed by Yum to contend with the top swimbaits on the market, the Pulse is definitely living up to expectations. It has a tremendous kicking action as mentioned before, and it also has a critical rolling action that creates flash, and that flash is what triggers strikes.

The Pulse's nine ribs are the key to creating the Pulse's rolling action, and are angled in such a way that they also cause downward pressure, preventing the Pulse from rising too much in the water column on the retrieve. Delivering the durability to stand up to multiple fish catches as well, fish the Yum Pulse Swimbait on a swimbait head, weighted belly hook, or heck even a spinnerbait.